Profile

Dr. Rajiv Gupta, Director of Admissions & Marketing at Sharda University, is a dynamic leader with over 29 years of expertise in marketing, education management, and strategic administration. With a distinguished career that includes 15 years in senior roles at prestigious companies such as Godrej Soaps, Hindustan Unilever, Bayer India, and TTK-Sara Lee, Dr. Gupta has seamlessly blended corporate excellence with academic innovation since joining Sharda University in 2010.

Dr. Gupta has been instrumental in driving Sharda University's unparalleled growth, particularly in enhancing its geographical diversity. Today, the university proudly hosts students from 28 states and 8 Union Territories across India, a feat accomplished through his visionary strategies. He spearheaded the establishment of over 20 regional counseling centers and harnessed the power of cutting-edge digital marketing campaigns to amplify the universitys reach and appeal.

During the pandemic, Dr. Gupta demonstrated exemplary leadership by digitizing the entire admissions process, including fee payment systems, ensuring a seamless and efficient experience for students.

Dr. Gupta's forward-thinking mindset has been instrumental in adopting modern, data-driven marketing approaches that resonate with todays digitally savvy audience. His commitment to excellence and adaptability ensures that Sharda University remains at the forefront of contemporary education, attracting diverse talent and fostering a culture of innovation and inclusivity.