About the Programme
The MBA in Marketing with AI programme at Sharda University prepares students to combine traditional marketing principles with data-driven strategies and generative AI tools. The programme focuses on developing marketing professionals who can understand consumer behaviour, build brands and make informed marketing decisions in a technology-driven business environment.
Students gain knowledge of consumer and digital behaviour, brand management, integrated marketing communication, services marketing, B2B marketing, sales and distribution management. The curriculum also covers marketing analytics, AI-driven personalisation, Marketing Technology (MarTech), and Customer Relationship Management (CRM) platforms integrated with AI agents.
The programme further explores media management, retail marketing, e-commerce, Direct-to-Consumer (D2C) operations, start-up marketing and international marketing. These areas help students understand how businesses use marketing technologies, customer insights and digital platforms to reach audiences, improve customer engagement and support business growth.
Graduates of the MBA in Marketing with AI programme can explore career opportunities as Brand Managers, Marketing Analysts, CRM and Growth Managers, Digital and Media Strategists, Sales Managers and Key Account Managers across industries.
Program Educational Objectives (PEOs)
- PEO1: To take complex business decisions.
- PEO2: To discharge socially responsible behavior and show commitment towards sustainable business and society.
- PEO3: To exhibit leadership competencies capable of handling diverse teams.
Program Outcomes (PO’s)
- PO1: Apply knowledge of management theories and practices to solve business problems.
- PO2: Foster Analytical and critical thinking abilities for data-based decision making.
- PO3: Ability to develop Value based Leadership ability.
- PO4: Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business.
- PO5: Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.
Program Specific Outcomes (PSOs)
- PSO1: Understanding sectoral environment for organizational sustainability for acquisition of knowledge, skills and experiential learning in functional areas of management.
- PSO2: Ability to visualize managerial problems and identify various alternatives to solve them using contemporary tools and techniques.
