About the Programme
The MBA in Marketing Management programme (MBA in Marketing) aims at preparing professionals for responsible positions in Marketing Sales and other services with high levels of motivation. The programme enable the participants to understand the inter relationship between the varied and multifaceted task of marketing operations and help them in developing analytical skills to identify international business opportunities. The programme inculcates among the future business executives a scientific approach and capability to undertake senior management responsibilities in diverse marketing area including digital marketing e-marketing and social media concepts. Students who complete MBA in Marketing Management from Sharda University will get in depth understanding of variety of concepts like understanding consumer behaviour selling skills distribution and promotional strategies. Students may also expect to get a first-hand exposure to work for live projects and learn intricacies of marketing functional area. The ultimate objective is to nurture forward-thinking leaders who are a value addition to the organizations they work in.
Program Educational Objectives (PEOs)
- PEO1: To take complex business decisions.
- PEO2: To discharge socially responsible behavior and show commitment towards sustainable business and society.
- PEO3: To exhibit leadership competencies capable of handling diverse teams.
Program Outcomes (PO’s)
- PO1: Apply knowledge of management theories and practices to solve business problems.
- PO2: Foster Analytical and critical thinking abilities for data-based decision making.
- PO3: Ability to develop Value based Leadership ability.
- PO4: Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business.
- PO5: Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.
Program Specific Outcomes (PSOs)
- PSO1: Understanding sectoral environment for organizational sustainability for acquisition of knowledge, skills and experiential learning in functional areas of management.
- PSO2: Ability to visualize managerial problems and identify various alternatives to solve them using contemporary tools and techniques.
