About the Programme

The MBA in Digital Marketing programme at Sharda University prepares students to plan, execute and measure digital marketing campaigns across online platforms. The programme combines core marketing principles with practical knowledge of performance marketing, digital technologies and data-driven marketing strategies.

Students gain an understanding of consumer and digital behaviour, digital marketing fundamentals, generative AI in marketing, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). The curriculum also covers digital strategy, product management, marketing strategy and war gaming, content marketing, creator and community marketing, personalisation and growth hacking.

The programme further explores web analytics, Google Analytics, e-commerce and Direct-to-Consumer (D2C) operations, Marketing Technology (MarTech), Customer Relationship Management (CRM) platforms, affiliate marketing, monetisation strategies, and mobile and video marketing. These areas help students understand how businesses reach digital audiences, improve campaign performance and drive online business growth.

Graduates of the MBA in Digital Marketing programme can pursue career opportunities as Digital Marketing Managers, SEO/SEM Specialists, Social Media and Content Strategists, Growth Marketers and E-commerce Managers across industries.

Course Fee

1st Year 396550

2nd Year 408447

1st Sem 200775	3rd Sem 206723
2nd Sem 200775	4th Sem 206723

For International Students

Fee Per Semester	Fee Per Year
NA	NA

Programme Structure

Semester 1

S. .No.	Courses	Teaching Load			Credits	Core/Elective Pre- Requisite/ Co Requisite
S. .No.	Courses	L	T	P*	Credits	Core/Elective Pre- Requisite/ Co Requisite
	Organizational Behaviour (With Personal Growth Lab)	2	0	2	3	Core
	Economics for Managers	1	0	2	2	Core
	Accounting & Financial Literacy for Managers	3	0	0	3	Core
	Quantitative Methods & Data Literacy	2	0	2	3	Core
	Legal Aspects of Business	2	0	0	2	Core
	AI Strategy & Digital Business	1	0	2	2	Core
	Entrepreneurial Mindset	2	0	0	2	Core
	Marketing Management I	3	0	0	3	Core
	Management Science	1	0	2	2	Core
	Data Tools for Managers (Lab)	0	0	4	2	Core
	Business Communication & Storytelling (Lab)	1	0	4	3	Core
	Community Connect (Audit)	0	0	4	0	Audit
TOTAL CREDITS					27

Semester 2

S. No.	Courses	Teaching Load			Credits	Core/Elective Pre- Requisite/ Co Requisite
S. No.	Courses	L	T	P	Credits	Core/Elective Pre- Requisite/ Co Requisite
THEORY COURSES
	Macroeconomics and Business Environment	3	0	0	3	Core
	Corporate Finance	3	0	0	3	Core
	Project Management	2	0	0	2	Core
	Business Research Methods	2	0	2	3	Core
	Human Resource Management	2	0	0	2	Core
	Ethics, ESG & AI Governance	1	0	2	2	Core
	Operations & Supply Chain Management	3	0	0	3	Core
	Management Accounting & Decision Control	1	0	2	2	Core
	Marketing Management II	2	0	0	2	Core
	Business Analytics & GenAI Practical (Lab)	1	0	4	3	SEC
	Business Simulation	1	0	2	2	SEC
	Design Thinking (Audit)	0	0	2	0	Audit
TOTAL CREDITS					27

Semester 3

S. No.	Courses	Teaching Load			Credits	Core/Elective
S. No.	Courses	L	T	P	Credits	Core/Elective
1	Strategic Management	3	0	0	3	Core
2	Career Lab	0	0	2	1	Core
3	Consumer and Digital Behaviour	2	0	2	3	DSC
4	Fundamentals of Digital Marketing	2	0	2	3	DSC
5	Digital Marketing and Generative AI	2	0	2	3	DSC
6	Search Engine Marketing(SEM) and Optimization(SEO)	2	0	2	3	DSC
7	Digital Strategy, AI and Product Management	2	0	2	3	DSC
8	Marketing Strategy and War Gaming	3	0	0	3	DSC
9	Content, Creator and Community Marketing	2	0	2	3	DSC
10	AI in Marketing and Personalisation	2	0	2	3	DSC
11	Growth Hacking and Product-Led Growth	1	0	4	3	DSC
12	MOOC	0	0	2	1	Core
13	Summer Internship Project and Presentation	0	0	6	3	Core
Total Credits					35

Semester 4

S. No.	Courses	Teaching Load			Credits		Core/Elective
		L	T	P
Theory Courses
1	Web Analytics and Performance Measurement	2	0	2		3		DSC
2	Google Analytics	2	0	2		3		DSC
3	E-Commerce and D2C Operations	3	0	0		3		DSC
4	MarTech, CRM Platforms and AI Agents	2	0	2		3		DSC
5	Affiliate and Monetization Strategies	3	0	0		3		DSC
6	Mobile and Video Marketing	1	0	4		3		DSC
7	Dissertation/Capstone Project	0	0	6		3		Core
TOTAL CREDITS							21

Eligibility Criteria

For National Students

MBA Digital Marketing eligibility criteria include:

Graduation with minimum 50% marks.
Proficiency in English communication.
SUAT (Online Test)

OR

MAT with 75% percentile or above score.

OR

CAT/XAT with 65% percentile or above score followed by Group Discussion & Personal Interview

For International Students

The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.

For Students

For Employees

Master of Business Administration - Digital Marketing