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Master of Business Administration - Business Analytics

Master of Business Administration - Business Analytics

Sharda School of Business Studies (SBS)

  • Programme Code

    SBS0135

  • Level

    Post Graduate

  • Duration

    2 Years

About the Programme

MBA in Business Analytics is a future career in the field of integrated statistical analysis data mining predictive modelling business intelligence and optimisation methodologies having great decision-making ability are a perfect fit for this program. The M.B.A. Business Analytics (MBA in Business Analytics) is a two-year postgraduate Business Management program having technical and managerial coursework required for dealing with future challenges in the technology and data-driven global environment.

The curriculum for this program has been designed in consultation with experts from the industry and includes all three parts of the analytics Viz. Descriptive Prescriptive and Predictive which have been developed amongst different courses and blended with appropriate tools and data management techniques like optimisation computer simulation decision analysis statistics predictive modelling data mining and visualisation applied probabilistic modelling artificial intelligence and applications in finance marketing supply chain information systems and economics using these tools.

Program Educational Objectives (PEOs)

  • PEO1: To take complex business decisions.
  • PEO2: To discharge socially responsible behavior and show commitment towards sustainable business and society.
  • PEO3: To exhibit leadership competencies capable of handling diverse teams.

Program Outcomes (PO’s)

  • PO1: Apply knowledge of management theories and practices to solve business problems.
  • PO2: Foster Analytical and critical thinking abilities for data-based decision making.
  • PO3: Ability to develop Value based Leadership ability.
  • PO4: Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business.
  • PO5: Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.

Program Specific Outcomes (PSOs)

  • PSO1: Understanding sectoral environment for organizational sustainability for acquisition of knowledge, skills and experiential learning in functional areas of management.
  • PSO2: Ability to visualize managerial problems and identify various alternatives to solve them using contemporary tools and techniques.

This course is for individuals who...

Have a strong logical and analytical aptitude with a background of Mathematics Statistics or Operations Research are an ideal fit for this program. 
 

Students who are looking for...

A future career in the field of integrated statistical analysis data mining predictive modelling business intelligence and optimisation methodologies having great decision-making ability are a perfect fit for this program.

Course Fee

For National Students
1st Year 425000 2nd Year 437750
For International Students
Fee Per Semester Fee Per Year
NA 6000**

Programme Structure

S. No.

Courses

Credits

Core/Elective Pre-Requisite/Co Requisite

THEORY COURSES

1 Organizational Behavior
(With Personal Growth Lab)
3 Core
2 Microeconomics 2 Core
3 Financial Accounting 3 Core
4 Quantitative Methods 3 Core
5 Legal Aspects of Business 2 Core
6 Digital Transformation 2 Core
7 Fundamentals of Entrepreneurship 2 Core
8 Marketing Management I 3 Core
9 Management Science 2 Core

Practical/Viva-Voce/Jury

10 Data Visualization 2 Core
11 Business Communication 3 Core
12 Community Connect (Audit) 0 Audit (Old Code)
TOTAL CREDITS 27  
Note: For Practical Courses (P*): 1 credit = 1 lecture

S. No.

Courses

Credits

Core/Elective Pre-Requisite/Co Requisite

THEORY COURSES

1 Macroeconomics and Business Environment 3 Core
2 Corporate Finance 3 Core
3 Project Management 2 Core
4 Business Research Methods 3 Core
5 Human Resource Management 2 Core
6 Ethics, Governance and Sustainability 2 Core
7 Operations and Supply Chain Management 3 Core
8 Financial Statement Analysis 2 Core
9 Marketing Management II 2 Core

Practical/Viva-Voce/Jury

10 Business Analytics 3 SEC
11 Business Simulation 2 SEC
12 Design Thinking (Audit) 0 Audit
TOTAL CREDITS 27  
Note: For Practical Courses (P*): 1 credit = 1 lecture

S. No.

Course

Credits

Core/Elective Pre-Requisite/Co Requisite

THEORY COURSES

1 Digital Governance 3 DSC
2 Data Analysis Using R 3 DSC
3 Machine Learning and Applications 3 DSC

Practical/Viva-Voce/Jury

4 Big Data Analytics 3 DSC
5 Generative AI & Prompt Design 3 DSC
6 Forecasting with Time Series 3 DSC
7 Prescriptive Analytics 3 DSC
8 Data Visualization and Storytelling 3 DSC
9 Business Modelling with Spreadsheets 3 DSC
Note: For Practical Courses (P*): 1 credit = 1 lecture  

S. No.

Course

Credits

Core/Elective Pre-Requisite/Co Requisite

THEORY COURSES

1 Artificial Intelligence and Deep Learning 3 DSC
2 Decision Support System 3 DSC
3 Blockchain Application for Managers 3 DSC
4 Cloud Computing 3 DSC

Practical/Viva-Voce/Jury

5 Multivariate Data Analysis 3 DSC
6 Python for Decision Making 3 DSC

Note: For Practical Courses (P*): 1 credit = 1 lecture

Eligibility Criteria
For National Students

MBA Business Analytics eligibility criteria include:

  • Graduation with minimum 50% marks.
  • Proficiency in English communication.
  • SUAT (Online Test)

OR

  • MAT with 75% percentile or above score.

OR

  • CAT/XAT with 65% percentile or above score followed by Group Discussion & Personal Interview
For International Students The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.
Career path you can choose after the course
  • Data Scientist
  • Health Care Analyst 
  • Statistician 
  • Predictive Modeller
  • Quantitative Analyst
  • Project Manager
  • Market Research Analyst
  • Computer System Analysts
  • Technical Team Leader
  • Data Analyst
  • Business Analyst
  • Financial Analyst
  • Marketing Analytics Manager
  • Pricing Analyst
  • Supply Chain Analyst
  • Website Analyst
  • Fraud Analyst
  • Retail Sales Analyst
  • Clinical Analyst

Students of this programme are placed in companies with an average annual package of 3.52  LPA to 9.60 LPA

Take the next step towards a career in management.

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