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Master of Business Administration - Business Analytics and AI

Master of Business Administration - Business Analytics and AI

Sharda School of Business Studies (SBS)

  • Programme Code

    SBS0135

  • Level

    Post Graduate

  • Duration

    2 Years

About the Programme

The MBA in Business Analytics and Artificial Intelligence (AI) programme at Sharda University prepares students to analyse business data, identify trends and make informed decisions using modern analytical tools and AI technologies. The programme combines business management principles with practical knowledge of data analytics, machine learning and artificial intelligence.

Students gain an understanding of responsible AI, digital governance, big data analytics, data visualisation and storytelling, and data mining using R and Python. The curriculum also covers predictive and prescriptive analytics, time series analysis, generative AI, prompt design, machine learning and SQL for data management.

The programme further explores cloud computing, deep learning, blockchain applications, decision support systems, causal inference, A/B testing and Natural Language Processing (NLP). These areas help students understand how organisations use data and AI-driven insights to solve business problems, improve processes and support strategic decision-making.

Graduates of the MBA in Business Analytics and AI programme can pursue career opportunities as Business Analysts, Data Analysts, Analytics Consultants, AI Product Managers, AI Project Managers and Decision Science Specialists across industries.

Program Educational Objectives (PEOs)

  • PEO1: To take complex business decisions.
  • PEO2: To discharge socially responsible behavior and show commitment towards sustainable business and society.
  • PEO3: To exhibit leadership competencies capable of handling diverse teams.

Program Outcomes (PO’s)

  • PO1: Apply knowledge of management theories and practices to solve business problems.
  • PO2: Foster Analytical and critical thinking abilities for data-based decision making.
  • PO3: Ability to develop Value based Leadership ability.
  • PO4: Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business.
  • PO5: Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.

Program Specific Outcomes (PSOs)

  • PSO1: Understanding sectoral environment for organizational sustainability for acquisition of knowledge, skills and experiential learning in functional areas of management.
  • PSO2: Ability to visualize managerial problems and identify various alternatives to solve them using contemporary tools and techniques.

This course is for individuals who...

Have a strong logical and analytical aptitude with a background of Mathematics Statistics or Operations Research are an ideal fit for this program. 
 

Students who are looking for...

A future career in the field of integrated statistical analysis data mining predictive modelling business intelligence and optimisation methodologies having great decision-making ability are a perfect fit for this program.

Course Fee

For National Students
1st Year 425000 2nd Year 437750
For International Students
Fee Per Semester Fee Per Year
NA 6000**

Programme Structure

S. .No.

Courses

Teaching Load

Credits

Core/Elective Pre- Requisite/

Co Requisite

L

T

P*

  1.  

Organizational Behaviour

(With Personal Growth Lab)

2

0

2

3

Core

  1.  

Economics for Managers

1

0

2

2

Core

  1.  

Accounting & Financial Literacy for Managers

3

0

0

3

Core

  1.  

Quantitative Methods & Data Literacy

2

0

2

3

Core

  1.  

Legal Aspects of Business

2

0

0

2

Core

  1.  

AI Strategy & Digital Business

1

0

2

2

Core

  1.  

Entrepreneurial Mindset

2

0

0

2

Core

  1.  

Marketing Management I

3

0

0

3

Core

  1.  

Management Science

1

0

2

2

Core

  1.  

Data Tools for Managers (Lab)

0

0

4

2

Core

  1.  

Business Communication & Storytelling (Lab)

1

0

4

3

Core

  1.  

Community Connect (Audit)

0

0

4

0

Audit

TOTAL CREDITS

27

 

S.

No.

 

Courses

Teaching Load

Credits

Core/Elective Pre- Requisite/

Co Requisite

L

T

P

THEORY COURSES

  1.  

Macroeconomics and Business Environment

3

0

0

3

Core

  1.  

Corporate Finance

3

0

0

3

Core

  1.  

Project Management

2

0

0

2

Core

  1.  

Business Research Methods

2

0

2

3

Core

  1.  

Human Resource Management

2

0

0

2

Core

  1.  

Ethics, ESG & AI Governance

1

0

2

2

Core

  1.  

Operations & Supply Chain Management

3

0

0

3

Core

  1.  

Management Accounting & Decision Control

1

0

2

2

Core

  1.  

Marketing Management II

2

0

0

2

Core

  1.  

Business Analytics & GenAI Practical (Lab)

1

0

4

3

SEC

  1.  

Business Simulation

1

0

2

2

SEC

  1.  

Design Thinking (Audit)

0

0

2

0

Audit

TOTAL CREDITS

27

 

 

 

 

 

S.

No.

 

 

 

Courses

Teaching Load

 

 

 

 

Credits

 

 

Core/Elective

L

T

P

1

Strategic Management

3

0

0

3

Core

2

Career Lab

0

0

2

1

Core

3

Responsible AI and Digital Governance

3

0

0

3

DSC

4

Big Data Analytics

2

0

2

3

DSC

5

Data Visualization and Storytelling

0

0

6

3

DSC

6 

Data Mining Using R and Python

0

0

6

3

DSC

7

Predictive and Prescriptive Analytics using Python

1

0

4

3

DSC

8

Time Series Analysis

1

0

4

3

DSC

9

Generative AI and Prompt Design

1

0

4

3

DSC

10

Machine Learning and Applications

1

0

4

3

DSC

11

SQL and Data Management

1

0

4

3

DSC

12

MOOC

0

0

2

1

Core

13

Summer Internship Project and Presentation

0

0

6

3

Core

Total Credits

35

 

 

 

 

 

S.

No.

 

 

Courses

Teaching Load

 

 

 

 

Credits

 

 

 

Core/Elective

 

L

T

P

 

 

                                      Theory Courses

 

1

Cloud Computing

2

0

2

3

DSC

2

Artificial Intelligence and Deep Learning

2

0

2

3

DSC

3

Blockchain Applications for Managers

2

0

2

3

DSC

4

Decision Support System

3

0

0

3

DSC

5

Causal Inference and Experimental A/B Testing

1

0

4

3

DSC

6

Natural Language Processing and Text Analytics

1

0

4

3

DSC

7

Dissertation/Capstone Project

0

0

6

3

Core

TOTAL CREDITS

21

 

 

Eligibility Criteria
For National Students

MBA Business Analytics eligibility criteria include:

  • Graduation with minimum 50% marks.
  • Proficiency in English communication.
  • SUAT (Online Test)

OR

  • MAT with 75% percentile or above score.

OR

  • CAT/XAT with 65% percentile or above score followed by Group Discussion & Personal Interview
For International Students The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.
Career path you can choose after the course
  • Data Scientist
  • Health Care Analyst 
  • Statistician 
  • Predictive Modeller
  • Quantitative Analyst
  • Project Manager
  • Market Research Analyst
  • Computer System Analysts
  • Technical Team Leader
  • Data Analyst
  • Business Analyst
  • Financial Analyst
  • Marketing Analytics Manager
  • Pricing Analyst
  • Supply Chain Analyst
  • Website Analyst
  • Fraud Analyst
  • Retail Sales Analyst
  • Clinical Analyst

Students of this programme are placed in companies with an average annual package of 3.52  LPA to 9.60 LPA

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