About the Programme
The MBA in Business Analytics and Artificial Intelligence (AI) programme at Sharda University prepares students to analyse business data, identify trends and make informed decisions using modern analytical tools and AI technologies. The programme combines business management principles with practical knowledge of data analytics, machine learning and artificial intelligence.
Students gain an understanding of responsible AI, digital governance, big data analytics, data visualisation and storytelling, and data mining using R and Python. The curriculum also covers predictive and prescriptive analytics, time series analysis, generative AI, prompt design, machine learning and SQL for data management.
The programme further explores cloud computing, deep learning, blockchain applications, decision support systems, causal inference, A/B testing and Natural Language Processing (NLP). These areas help students understand how organisations use data and AI-driven insights to solve business problems, improve processes and support strategic decision-making.
Graduates of the MBA in Business Analytics and AI programme can pursue career opportunities as Business Analysts, Data Analysts, Analytics Consultants, AI Product Managers, AI Project Managers and Decision Science Specialists across industries.
Program Educational Objectives (PEOs)
- PEO1: To take complex business decisions.
- PEO2: To discharge socially responsible behavior and show commitment towards sustainable business and society.
- PEO3: To exhibit leadership competencies capable of handling diverse teams.
Program Outcomes (PO’s)
- PO1: Apply knowledge of management theories and practices to solve business problems.
- PO2: Foster Analytical and critical thinking abilities for data-based decision making.
- PO3: Ability to develop Value based Leadership ability.
- PO4: Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business.
- PO5: Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.
Program Specific Outcomes (PSOs)
- PSO1: Understanding sectoral environment for organizational sustainability for acquisition of knowledge, skills and experiential learning in functional areas of management.
- PSO2: Ability to visualize managerial problems and identify various alternatives to solve them using contemporary tools and techniques.