About
Have more than 13 years of Academic & Administrative experience mainly in JIMS, Rohini, Delhi. Have over 19 years of corporate experience mostly in Crompton Greaves Limited in the area of Marketing. Have done B.Sc. Engineering (Electrical) & MBA from AMU, Aligarh and Ph.D. from Integral University Lucknow.
Have edited 2 conference books in Rural and Retail Marketing, published 3 case studies and 23 research papers in journals / book chapters. Have also published over 80 newspaper articles in Tribune newspaper, Chandigarh. Have attended 12 workshops & training programs and have participated / presented papers in nearly 40 seminars and conferences.
Have conducted workshop / MDP sessions mainly on topics primarily related to Ethical and professional workplace, in IIPA, PGCIL, IOCL, P&S Bank, etc. Have been coordinator for five conferences, two AICTE sponsored Short Term Training Programs and six MDPs.
Have participated in 11 days AICTE-UKIERI –Leadership Development Programme and 5 days online workshop on Inculcating Universal Human Values in Technical Education, both organized by AICTE.
Have been associated with the Institution Innovation Council (Entrepreneurship cell) at JIMS, Rohini.
Teaching areas of Interest are mainly B2B Marketing, International Marketing, Strategic Management, Values & Business Ethics, Supply Chain Management, Retail Marketing,Project Management, etc.