About the Programme

BBA Marketing Management (Hons./Research) is a comprehensive program that equips students with the knowledge and skills necessary to succeed in the marketing industry. It covers a broad range of subjects, from marketing research to advertising and promotion, and provides students with a deep understanding of consumer behavior and market trends. The program emphasizes practical learning outcomes, with a focus on team-based projects and the use of contemporary quantitative and qualitative tools. Students learn how to develop effective marketing strategies, analyze market trends, and use technology and media to reach target audiences. Specializations within the BBA Marketing program include special product marketing, search engine marketing, advanced social media marketing, interactive marketing, and business economic programs. These specializations allow students to explore their interests and tailor their education to their specific career goals.

This course is for individuals who...

Candidates who have passed Class XII in any stream

Students who are looking for...

If you're a student intending to build a career in Marketing, then there are ample job opportunities available in the market. Marketing is a target-oriented field, and candidates need to emphasize learning the details of the business, the art of creating customers, and client handling by applying ground business principles and market strategy. This course will help you understand the needs of the market, consumer behavior, and the competition, enabling you to create innovative and effective marketing strategies. Additionally, candidates can pursue higher studies such as MBA, MBA in Marketing, MBA in Sales and Marketing, or a Master's in Marketing Management. Pursuing a postgraduate diploma in Marketing Management can also be an excellent option for candidates. A candidate with a bachelor's degree in Marketing can expect a starting salary package of INR 10,00,000 and upwards.

Course Fee

1st Year 240000

2nd Year 247200

3rd Year 254616

4th Year 262254

1st Sem 122500	3rd Sem 126100	5th Sem 129808	7th Sem 133627
2nd Sem 122500	4th Sem 126100	6th Sem 129808	8th Sem 133627

For International Students

Fee Per Semester	Fee Per Year
NA	3600**

Programme Structure

Semester 1

S. No.	Subject Code	Subjects	Credits
1	BST1101	Principles & Practices of Management	4
2	EVT1129	Environmental Education (To be adopted from SBSR)	2
3	BST1103	Business Mathematics	4
4	BST1203	Marketing Management	3
5	BSP1105	Business Etiquette	3
6	BSP1106	Business Communication-1	2
7	BSP1107 BSP1108 BSP1109 BSP1110	Digital Health Indian Dance Dramatics Music	2 each (one to be opted)
TOTAL CREDITS			20

Semester 2

S. No.	Subject Code	Subjects	Credits
1	BST1201	Human Behavior & Organization	3
2	BST1208	Financial Accounting	3
3	VAC	IKS (To be adopted from SHSS)	2
4	VAC	Mulaya Pravaha (To be adopted from SHSS)	2
5	BST1104	Business Statistics	3
6	BST1204	Foundations of Mind-Body Alignment	3
7	BSP1206	Business Communication - 2	2
8		NPTEL / SWAYAM - MOOC	2
TOTAL			20

*MOOC as per SU Guidelines

Semester 3

S. No.	Subject Code	Subjects	Credits
1	BST2301	Business Economics	3
2		Indian Language - Hindi	2
3	BST2302	Business Research Methods	3
4	BST2303	Cost and Management Accounting	4
5	BST2304	Business Law	3
6	BSR2001	Research Based Learning - I	0
7	BSP2305	Management Information System	3
8	BSP2306	NPTEL / SWAYAM - MOOC	2
TOTAL CREDITS			20

*MOOC as per SU Guidelines

Semester 4

S. No.	Subject Code	Subjects	Credits
1	BST2401	Human Resource Management	5
2	BST2402	Entrepreneurship and Startup Ecosystem	4
3	BST2403	Financial Management	5
4	BST2404	Production and Operations Management	3
5	CCP4001	Community Connect	2
6	BSR2002	Research Based Learning - II	1
7		Abhivyakti Wellness Clinic (SHSS)	0 (Audit)
TOTAL CREDITS			20

Eligibility Criteria

For National Students	Sr. Secondary(10+2) with minimum 55% marks. Proficiency in English Communication. Commerce/Mathematics as a subject at Sr. Secondary level. Minimum 75% attendance & CGPA above 7.5 till 6th semester with no disciplinary action across three years is mandatory to qualify for Hons./Research degree and any other such condition as notified by the Admission Committee from time to time.
For International Students	The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.

Career path you can choose after the course

Upon completion of the program, graduates are well-prepared to enter the workforce and take on leadership roles in the marketing profession.

Sales Manager,
Advertising Executive
Marketing Executive
Market Research Analyst
Digital Marketing Manager
Public Relations Specialist
Brand Manager

For Students

For Employees

BBA - Marketing Management (Hons./ Research)