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Bachelor of Visual Arts (Applied Arts)

Bachelor of Visual Arts (Applied Arts)

Sharda School of Design, Architecture & Planning (SAP)

  • Programme Code

    SDM0203

  • Level

    Graduate

  • Duration

    4 Years

About the Programme

Bachelor of Visual Arts (Applied Arts) is a four-year undergraduate programme aimed at expanding the traditional educational approach to visual arts by encouraging experimentation with a full array of artistic practices. The capstone of the programme highlights various activities apart from teaching. Students are encouraged and supported to adopt various interdisciplinary activities including music, dance, fine arts, and mass media in an integrated manner that also adds value to their degrees.

The programme aims to equip students with an ability to design products and advertisements for various establishments. The programme also promotes the artistic expression in the students that pave their way to a successful career.

Program Outcomes (PO’s)

  • PO1: Demonstrate a comprehensive understanding of the history of art and  aesthetics theoretically 
  • PO2: Identify and apply the elements and principles of visual art when visually  communicating information and ideas
  • PO3: Apply knowledge of historical narratives, contemporary issues, and processes  and directions of their fields, to produce interpretations and/or artifacts
  • PO4: Describe the history of their field, theoretical framework of their field, and  contemporary work being done in their field
  • PO5: Develop and produce relevant projects using various media and technologies  both traditional and contemporary — appropriate to their field
  • PO6: Perform a useful critical analysis of communication, form, and concept
  • PO7: Create work with an appropriate relationship between form, content, and  context when visually communicating information and/or ideas
  • PO8 : Solve formal, conceptual, and communication problems through the process of  self-directed trial, error, and refinement
  • PO9: Demonstrate perceptual acuity (perceptual “sharpness,” to see/understand  things in a way others do not), conceptual and contextual understanding, and technical  facility at a professional entry level in their chosen fields
  • PO10: Solve visual/aural, conceptual, and technical problems through independentlyand collaboratively- generated analysis, evaluation, and refinement
  • PO11: Assess and present their research, process, and outcome in an articulate  manner
  • PO12: Present themselves in a professional manner appropriate to their field of  study.
  • PSO1: Applied Art Practices: To be able to demonstrate their knowledge in the field  of Advertising and different media of Advertising like Print media, Digital media, Broadcast  and New media etc. (for BVA in Applied Art)
  • PSO2: Painting Practices: To be able to demonstrate with creative and technical  skills in the specific domain of Painting and all other Fine Arts related fields. This will enable 
  • them to be employed globally. (for BVA in Painting)

This course is for individuals who...

are innovative, sharp and possess a creative mind. It is for candidates who have the ability to create artwork that matches with given style and content specifications. 

Students who are looking for...

transforming communities through innovative creative practices are an ideal fit for this programme.

Course Fee
For National Students
1st Year 100000 2nd Year 103000 3rd Year 106090 4th Year 109273
For International Students
Fee Per Semester Fee Per Year
NA 3200*
Programme Structure

S. No.

Subject Code

Subjects Name

Teaching Load

Credits


Type of Course

L

T

P

Theory Subject

1

VBT101

Story of Indian Art

2

0

0

2

CC

Jury Subjects

2

ARP101

Communicative English - I

1

0

2

2

AEC

3

JDC101

  Drawing & Sketching I

0

2

4

4

CC

4

JDC102

  Composition I

0

2

4

4

CC

5

VBJ103

  Clay Modelling

0

4

4

6

DSE

6

JDC104

  Digital Design I - Adobe Illustrator

0

1

2

2

SEC

TOTAL CREDITS

 

 

 

 

20

 

S.No.

Subject Code

Subjects Name

Teaching Load

Credits


Type of Course

L

T

P

Theory Subject

1

VBT201

Story of World Art

2

0

0

2

CC

Jury Subjects

2

ARP102

Communicative English- II

2

0

2

2

AEC

3

JDC201

Drawing & Sketching - II

0

2

4

4

CC

4

JDC202

Composition-2

0

2

4

4

CC

5

VBJ203

Printmaking

0

4

4

6

DSE

6

JDC204

Digital Design II - Adobe Photoshop

0

1

2

2

SEC

7

 

OPE (Elective)

-

-

-

2

OE

TOTAL CREDITS

 

 

 

 

22

 

S.No.

Subject Code

Paper Name

Teaching Load

Credits


Type of Course

L

T

P

Theory Subject

1

VBT303

Theory Of Commercial Art - I

2

0

0

2

DSE

Jury Subjects

2

VBJ305

Drawing & Illustration- I

0

2

6

5

CC

3

VBJ302

Photography- I

0

2

4

4

CC

4

VBJ303

Graphic Design- I

0

2

4

4

DSE

5

VBJ304

Installation Art

0

1

4

3

SEC

6

 

OPE (Elective)

-

-

-

2

OE

TOTAL CREDITS

 

 

 

 

20

 

S.No.

Subject
Code

Subject Name

Teaching Load

Credits


Type of Course
 

L

T

P

Theory Subject

1

VBT403

Theory of Commercial Art - II

2

0

0

2

DSE

Jury Subjects

2

VBJ401

Drawing & Illustration II

0

4

4

6

CC

3

VBJ405

Photography II

0

2

4

4

CC

4

VBJ406

Graphic Design II

0

2

6

5

DSE

5

VBJ404

3D Printing

0

2

2

3

SEC

6

CCU108

CCU - (University Compulsory)

0

0

4

0 (AUDIT COURSE)

SURVEY/ PROJECT

TOTAL CREDITS

 

 

 

20

 

S.No.

Subject Code

Subjects Name

Teaching Load

Credits


Type of Course

L

T

P

Theory Subject

1

VBT503

Global Trends in Advertising I

2

0

0

2

CC

Jury Subjects

2

VBJ501

Digital Illustration I

0

2

4

4

CC

3

VBJ502

Typography I

0

2

4

4

CC

4

VBJ503

  CAD I

0

4

4

6

CC

5

VBJ504

Commercial Cinematography

0

2

4

4

CC

6

VBJ505

Internship

0

0

3

0 (QUALIFYING COURSE)

SURVEY/ PROJECT

7

ARP505

Critical Thinking & Leadership Skills

0

0

2

0 (AUDIT COURSE)

AEC

TOTAL CREDITS

 

 

 

 

20

 

S.No.

Subject Code

Subjects Name

Teaching Load

Credits


Type of Course

L

T

P

Theory Subject

1

VBT603

Global Trends in Advertising -II

2

0

0

2

CC

2

VBT604

Advertising Theory and Practice - I

2

0

0

2

CC

Jury Subjects

3

VBJ601

Digital Illustration II

0

2

4

4

CC

4

VBJ602

Typography II

0

2

4

4

CC

5

VBJ603

CAD II

0

4

4

6

CC

6

VBJ604

Advertising Campaign

0

2

4

4

CC

7

VBJ605

Case Study for Advertising Campaign

0

0

2

0 (QUALIFYING COURSE)

SURVEY/ PROJECT

8

ARP506

Industrial Preparedness

0

0

2

0 (AUDIT COURSE)

AEC

TOTAL CREDITS

 

 

 

22

 

S.No.

Subject Code

Subjects Name

Teaching Load

Credits


Type of Course

L

T

P

Theory Subject

1

VBT702

Advertising Theory and Practice - 2

2

0

0

2

CC

Jury Subjects

2

VBJ705

Visualization for Product Campaign

0

2

4

4

CC

3

VBJ706

Online Marketing

0

2

4

4

CC

4

VBJ703

Research Methodology and Report I

0

2

4

4

CC (RBL-3)

5

VBJ704

Industrial or Market Research

0

4

0

4

SURVEY/ PROJECT

6

 

OPE/ MOOC

-

-

-

2

OE

TOTAL CREDITS

 

 

 

20

 

S.No.

Subject Code

Subjects Name

Teaching Load

Credits


Type of Course

L

T

P

 

 

Jury Subjects

1

VBJ801

Visualization for Social Campaign

0

4

0

4

CC

2

VBJ803

Capstone Project or UG Research Project

0

8

8

12

SURVEY/ PROJECT (RBL-4)

TOTAL CREDITS

 

 

 

 

16

 

Eligibility Criteria
For National Students
  • Sr. Secondary (10+2) with minimum 50% marks.
  • Proficiency in English Communication
  • Creative Personality
For International Students The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.
Career path you can choose after the course
  • Professional Practicing Artist.
  • Animation.
  • 3D Modeler.
  • Illustrator.
  • Visual Effect Artist.
  • Digital Artist.
  • Game Artist and Designer.
  • Brand Strategy Development. 
  • Art Director in Advertising Agencies/ Film/ TV/ Video Productions.
  • Social Media Communication. 
  • Corporate Design.
  • Design Activism. 
  • Multimedia/ Web Design. 
  • Packaging Design.
  • Print and Publication Design. 
  • Copywriting. 
  • Art Gallery/ Museum Display/ Exhibition Designer.
  • Design Education, Editorial and Book Illustration. 
  • Teacher and Professor in Educational Institutions

Students of this programme are placed in companies with an average annual package of 3.20 LPA to 6.00 LPA

Take the next step towards a career in architecture & design.

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