Dr. Shrinkhala Upadhyaya

About

I am an Assistant Professor with Sharda School of Media, Film, and Entertainment (SSMFE) at Sharda University. My research interest lies in the sphere of development and health communication. I also explore areas such as intercultural and international communication.

I hold a Ph.D. from Bowling Green State University, Ohio, USA under the mentorship of Dr. Srinivas Melkote. The topic of my Ph.D. dissertation is“Detection of Eating Disorders Among Young Women: Implications for Development Communication.”

Prior to joining Sharda University, I was an Assistant Professor at Amity School of Communication, Noida. I also have experience in communication team of NGOs including Plan India and New Concept Information Systems. I have also conducted freelance training and workshops on Oral Communication Skills.

I have presented my research at various conferences (National Media Conclave; National Communication Association; Central States Communication Association; Popular Culture Association). One of my research has already been published in Computers in Human Behavior. I also have a co-authored book chapter published in the book, Celebrity Media Effects.

Experience

• 9 Years

Qualification

• Ph.D. (Development Communication)

Award & Recognition

• Keynote speaker on growth of development communication at Port City International University, Chittagong.

Research

• Upadhyaya, S. (2023). Development Communication Fostering Empowered Community of Social Media Users on Body Image Issues. Book chapter accepted for publication in Sisodia, R. and Ravikumar, R. (Eds.), Journalism, Public Relations, & Advertising in Digitized Environment.
• Upadhyaya, S. & Tomar, R. (2023). New Age Women Representation in Short Films During Lockdown in India. Book chapter accepted for publication in Zaini, I. (Ed.), Changing Trends in Indian Cinema. ISBN: 978-93-92189-39-5.
• Tetteh, D., & Upadhyaya, S. (2018). Effect of Angelina Jolies medical announcements on Americas health awareness and risk management culture. In Madere, C. (Ed.), Star Power: The media effects of America's celebrity culture.  
• Kate Magsamen Conrad, Shrinkhala Upadhyaya, Claire Joa, & John Dowd. (2015). Bridging the divide: Using UTAUT to predict multigenerational tablet adoption practices. Computers in Human Behavior. 

Certifications

• Community change in Public Health: Coursera and Johns Hopkins University

Area of Interest

• Development Communication
• Health Communication
• Global and Intercultural Communication
• Media Research
• Training and Development