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Dr. Preeti Singh

Dr. Preeti Singh

Associate Professor, Mass Communication

preeti.4@sharda.ac.in

About

na

Experience

16 years

Qualification

•    Ph.D. in Journalism & Mass Communication 
(Maharshi Dayanand University)
•    UGC-NET
•    MJMC (Maharshi Dayanand University)
•    PGDA&PR (Guru Jambheshwar University of Sc. & Tech.)
•    BA (Hons) Political Science (University of Delhi)
•    ‘Vaani, Staff Training Institute of India, All India Radio
•    International Certified Career Coach Certificate from Career Development Alliance, USA
•    Member, International Association of Women in Radio and Television (IAWRT)
 

Research

  • Women and Television: Television Viewing Behaviour of Rural Women, Navyug Books International, ISBN: 9789382974864, Edition 1, 2018.
  • Tourism, Events and Digital Media, Orange Books Publishers, ISBN: 978-93-5621-223-7, Edition 1, 2022. 
  • Opportunities Associated with Online/Blended Teaching Learning in the Era of Digital Learning, Digital Transformation in Education: Emerging Markets and Opportunities, Bentham Science, 2022. 
  • Security in Cloud Computing: Issues in Challenges, International Journal of Intelligent Systems and Applications in Engineering, Scopus, Vol. 12, Issue 17, Pages 674-681, 2024. (SCOPUS INDEXED) 

           Doi: https://www.scopus.com/record/display.uri?eid=2-s2.0-85185945043&origin=recordpage

  • Promotion of Events and Festivals in the Digital Era, E3S Web Conf., Vol. 387, 2023. (SCOPUS INDEXED)

          Doi:  https://doi.org/10.1051/e3sconf/202338704006 

  • Implications and Impact of Artificial Intelligence in Digital Media: with Special Focus on Social Media Marketing, E3S Web Conf., Scopus (SCOPUS INDEXED)

           Doi: https://doi.org/10.1051/e3sconf/202339907006

  • Exploring the Connection among Employee Performance, Employee Retention, and Employee Engagement within Higher Education Institutions (HEIs) Journal of Information and Optimization Sciences. ISSN 2169-0103 (Online) Vol. 44 (2023), No. 8, pp. 1529–1542

           Doi: 10.47974/JIOS-1474 (Web of Science)

Area of Interest

  • Media Studies
  • Radio Broadcasting
  • Soft Skills
  • Public Relations & Corporate Communication