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Dr. Ajay Kumar

Dr. Ajay Kumar

Assistant Professor, Management

ajay.kumar10@sharda.ac.in

About

Ajay Kumar holds Ph.D. in Business Management (Marketing). He did MBA in Marketing from STEP-HBTI Kanpur. He has qualified NET - JRF in Management.

He has published 11 research papers in journal of repute (Scopus, ABDC Journals). He has teaching interest in Marketing Management, Consumer Behaviour, Business Research Methods, Marketing Analytics.

Experience
  • 4 Years
Qualification
  • Ph.D.
  • MBA (Marketing)
  • M. Sc (Mathematics)
Award & Recognition

  • NET
  • JRF

Research

  • Zaidi, N., Kumar, A., Tyagi, P. and Ahuja, V. (2023). Influence of motivation and vlogger characteristics on information adoption: A mediating role of flow experience. International Journal of Internet Marketing and Advertising. (Scopus, Accepted)
  • Gupta, A., Kumar, A. and Melese, E. (2023). Young Consumer Engagement at the Bottom of Pyramid: Applying S-O-R Framework in E-commerce Context, Young Consumer. (Scopus, ABDC-B)
  •  Kumar, A. and Melese, E. (2023). Intellectual Structure of Export Orientation in International Marketing: A Bibliometric Coupling. BBR. Brazilian Business Review ((Scopus, Accepted)
  • Kashyap, A. K., Sahu, I. and Kumar, A.  (2022). Artificial intelligence and its applications in e-commerce-a review analysis and research agenda. Journal of Theoretical and Applied Information Technology, 100(24), 7347-7365. (Scopus)
  • Kumar, A. and Kashyap, K. A. (2022). Understanding the Factors Influencing Repurchase Intention in Online Shopping: A Meta-analytic Review. Vision: The Journal of Business Perspectives, ISSN: 0972-2629, Online ISSN: 2249-5304. (Scopus)
  •  Kumar, A. and Kashyap, K. A. (2021). Role of Mall Attractiveness in Shaping Fashion Shopping Orientation of Apparel Shoppers: A Segmentation Approach. Research Journal of Textile and Apparel, 2022. (Scopus)
  • Daultani, Y., Goswami, M., Kumar, A. and Pratap, S. (2021). Perceived outcomes of e-learning: identifying key attributes affecting user satisfaction in higher education institutes. Measuring Business Excellence, 25(2), 216-229. ISSN: 1368-3047. (Scopus, ABDC-B)
  • Kumar, A., Kashyap, A.K. and Bhagwat S. (2021). An exploratory analysis of mall attractive dimensions from the perspective of tier-II Cities customers. International Journal of Business Innovation and Research, 25(1), 78-93. ISSN- 1751-0260.
  • Kashyap, A. K. and Kumar, A. (2019). Measuring information potential to understand shoppers acceptance for online shopping. Int. J of Business Innovation and Research, 20(2), 179-193. ISSN-1751-0260. (Scopus)
  • Kashyap, A.K. and Kumar, A. (2019). Understanding Customer Perceived Mall Values-A Confirmatory Factor Analysis Approach. International Journal of Customer Relationship Marketing and Management (IJCRMM). 10(3), 21-34. ISSN- 1947-9247. (Scopus)
  • Kumar, A. and Kashyap, A.K. (2018). Leveraging utilitarian perspective of online shopping to motivate online shoppers. International Journal of Retail & Distribution Management, 46(3), 247-263. ISSN-09590552 (Scopus, ABDC-A category) (Scopus, ABDC-A)
     

Area of Interest

  • Marketing 
  • Consumer behaviour 
  • Online shopping behaviour, Motivation,
  • Digital transformation