Sharda School of Business Studies(SBS)
Management
4 Years
BBA Marketing Management (Hons./by Research) is a comprehensive program that equips students with the knowledge and skills necessary to succeed in the marketing industry. It covers a broad range of subjects, from marketing research to advertising and promotion, and provides students with a deep understanding of consumer behavior and market trends. The program emphasizes practical learning outcomes, with a focus on team-based projects and the use of contemporary quantitative and qualitative tools. Students learn how to develop effective marketing strategies, analyze market trends, and use technology and media to reach target audiences. Specializations within the BBA Marketing program include special product marketing, search engine marketing, advanced social media marketing, interactive marketing, and business economic programs. These specializations allow students to explore their interests and tailor their education to their specific career goals.
Candidates who have passed Class XII in any stream
If you're a student intending to build a career in Marketing, then there are ample job opportunities available in the market. Marketing is a target-oriented field, and candidates need to emphasize learning the details of the business, the art of creating customers, and client handling by applying ground business principles and market strategy. This course will help you understand the needs of the market, consumer behavior, and the competition, enabling you to create innovative and effective marketing strategies. Additionally, candidates can pursue higher studies such as MBA, MBA in Marketing, MBA in Sales and Marketing, or a Master's in Marketing Management. Pursuing a postgraduate diploma in Marketing Management can also be an excellent option for candidates. A candidate with a bachelor's degree in Marketing can expect a starting salary package of INR 10,00,000 and upwards.
₹ 200000
₹ 206000
₹ 212180
₹ 218545
The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.
Upon completion of the program, graduates are well-prepared to enter the workforce and take on leadership roles in the marketing profession.