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Master of Business Administration - Marketing Management

Master of Business Administration - Marketing Management

Sharda School of Business Studies (SBS)

  • Programme Code

    SBS0135

  • Level

    Post Graduate

  • Duration

    2 Years

About the Programme

The MBA Marketing Management programme aims at preparing professionals for responsible positions in Marketing Sales and other services with high levels of motivation. The programme enable the participants to understand the inter relationship between the varied and multifaceted task of marketing operations and help them in developing analytical skills to identify international business opportunities. The programme inculcates among the future business executives a scientific approach and capability to undertake senior management responsibilities in diverse marketing area including digital marketing e-marketing and social media concepts. Students who complete MBA in Marketing from Sharda University will get in depth understanding of variety of concepts like understanding consumer behaviour selling skills distribution and promotional strategies. Students may also expect to get a first-hand exposure to work for live projects and learn intricacies of marketing functional area. The ultimate objective is to nurture forward-thinking leaders who are a value addition to the organizations they work in.

Program Educational Objectives (PEOs)

  • PEO1: Possess professional skills for employment and lifelong learning in management
  • PEO2: Develop creative, innovative and entrepreneurial mindset to take managerial decisions
  • PEO3:  Adapt to a rapidly changing complex business environment and keenness to acquire new skills
  • PEO4: Become socially responsible and value driven citizens committed to sustainable development
  • PEO5: Develop personality and communication skills to operate in multi-cultural environment.
  • PEO6: Develop leaders to take decisions and lead teams

Program Outcomes

  • PO1: Business Environment and Domain Knowledge (BEDK): Economic, legal and social environment of Indian business... Graduates are able to improve their awareness sand knowledge about the functioning of the local and global business environments and society. This helps in recognizing the functioning of businesses, identifying potential business opportunities, the evolvement of business enterprises and exploring the entrepreneurial opportunities
  • PO2: Critical thinking, Business Analysis, Problem Solving and Innovative Solutions (CBPI): Competencies in quantitative and qualitative techniques. Graduates are expected to develop skills on analyzing the business data, application of relevant analysis, and problem solving in other functional areas such as marketing, business strategy and human resources
  • PO3: Global Exposure and Cross-Cultural Understanding (GECCU): Demonstrate a global outlook with the ability to identify aspects of the global business and Cross-Cultural Understanding
  • PO4: Social Responsiveness and Ethics (SRE): Developing responsiveness to contextual social issues / problems and exploring solutions, understanding business ethics and resolving ethical dilemmas. Graduates are expected to identify the contemporary social problems, exploring the opportunities for social entrepreneurship, designing business solutions and demonstrate ethical standards in organizational decision making. Demonstrate awareness of ethical issues and can distinguish ethical and unethical behaviors.
  • PO5: Effective Communication (EC): Usage of various forms of business communication, supported by effective use of appropriate technology, logical reasoning, articulation of ideas. Graduates are expected to develop effective oral and written communication especially in business applications, with the use of appropriate technology (business presentations, digital communication, social network platforms and so on).
  • PO6: Leadership and Teamwork (LT): Understanding leadership roles at various levels of the organization and leading teams. Graduates are expected to collaborate and lead teams across organizational boundaries and demonstrate leadership qualities, maximize the usage of diverse skills of team members in the related context.

Program Specific Outcomes

  • PSO1: Understanding of Sectorial environment for organizational sustainability.
  • PSO2: Acquisition of knowledge, skills and experiential learning in functional areas(s) of management.
  • PSO3: Ability to visualize managerial problems and identify various alternatives to solve them.
  • PSO4: Ability to apply contemporary tools and techniques.

This course is for individuals who...

This programme is for students who desire to be in the forefront of business fine tuning strategies product positioning pricing driving sales and more in order to grow the company. The programme is ideal for professionals who want to bring to table both traffic and customers in pursuit of growth trajectory.

Students who are looking for...

A career with exceptional prospective fields and challenging roles in an ever expanding industry. The financial security the freedom to relocate and lifelong prospect of learning makes this programme an ideal career for MBA marketing enthusiasts.

Course Fee
For National Students
1st Year 360500 2nd Year 371315
For International Students
Fee Per Semester Fee Per Year
NA 6000**
Programme Structure

TERM: IS.

No.

Paper ID

Course Code

Courses

Teaching Load

 

 

 

Credits

Core/Elective Pre- Requisite/

Co Requisite

Type of Course2:

  1. C
  2. AECC
  3. SEC
  4. DISCIPLINE SPECIFIC COURSE

L

T

P

THEORY COURSES

 

  1.  

 

MBA434

Management Processes & Organizational Behavior

4

0

0

4

Core

CC

  1.  

 

MBA436

Managerial Communication- I

2

0

0

2

Core

CC

  1.  

25072

MBA129

Financial Reporting & Analysis

3

0

0

3

Core

CC

  1.  

 

MBA437

Governance, Ethics & Sustainability

0

1

2

2

Core

CC

  1.  

 

DSC121

Introduction To Hospital Healthcare Management

2

0

0

2

Core

CC

  1.  

25074

MBA131

Marketing Management

3

0

0

3

Core

CC

  1.  

25076

MBA133

Economic Analysis For Business Decision

3

0

0

3

Core

CC

  1.  

25077

MBA134

Quantitative Techniques For Business

Decision

3

0

0

3

Core

CC

  1.  

 

MBA435

Information Technology For Managers

3

0

2

4

Core

CC

  1.  

 

RBL001

Rbl-1 (Compulsory Audit Course)

0

0

0

0

 

 

TOTAL CREDITS

24

 

 

S.

No.

Paper ID

Sub Code

 

Courses

Teaching Load

Credits

Core/Elective Pre- Requisite/

Co Requisite

Type of Course3:

  1. CC
  2. AECC
  3. SEC
  4. DISCIPLINE SPECIFIC COURSE

L

T

P

THEORY COURSES

1.

25421

MBA156

Human Resource Management

3

0

0

3

Core

CC

2.

25422

MBA157

International Business/ Management of Supportive Services

3

0

0

3

Core

CC

3.

25110

MBA139

Corporate Finance

3

0

0

3

Core

CC

4.

25427

MBA162

Business Research Methods

3

0

0

3

Core

CC

5.

25428

MBA163/

Production and Operations Management/ Management of Clinical Services

3

0

0

3

Core

CC

6.

 

MBA438

Introduction to Business Analytics

2

1

0

3

Core

CC

7.

 

MBA439

Entrepreneurship and Startup- Ideation

3

0

0

3

Core

CC

8

 

MBA441

Legal Aspects of Business/ Legal Aspects of Healthcare

3

0

0

3

Core

CC

9

 

MBA440

Managerial Communication- II

2

0

0

2

Core

 

10

 

RBL002

RBL-2 (Compulsory Audit Course)

0

0

0

0

 

 

 

25601

CCU201

Community Connect

0

0

4

2

 

 

TOTAL CREDITS

28

 

 

 

 

 

 

S.

No.

 

 

 

 

Paper ID

 

 

 

 

Sub Code

 

 

 

 

Courses

Teaching Load

 

 

 

 

Credits

 

 

Core/Electi ve Pre- Requisite/ Co Requisite

 

Type of Course4:

  1. CC
  2. AECC
  3. SEC
  4. DISCIPLINE SPECIFIC COURSE

L

T

P

THEORY COURSES

1

25223

MBA260

Strategic Management

3

0

0

3

Core

CC

2

 

 

DISCIPLINE SPECIFIC COURSE-1

3

0

0

3

Elective

DISCIPLINE

SPECIFIC COURSE

3

 

 

DISCIPLINE SPECIFIC COURSE-2

3

0

0

3

Elective

DISCIPLINE

SPECIFIC COURSE

4

 

 

DISCIPLINE SPECIFIC COURSE-3

3

0

0

3

Elective

DISCIPLINE

SPECIFIC COURSE

5

 

 

DISCIPLINE SPECIFIC COURSE-4

3

0

0

3

Elective

DISCIPLINE SPECIFIC

COURSE

6

 

 

DISCIPLINE SPECIFIC COURSE-5

3

0

0

3

Elective

DISCIPLINE SPECIFIC

    COURSE

7

 

 

DISCIPLINE SPECIFIC COURSE-6

3

0

0

3

Elective

DISCIPLINE SPECIFIC

COURSE

PRACTICAL/ VIVA VOCE/ JURY

 

 

 

 

RBL003

RBL-3 (Dissertation 1)

0

0

0

2

 

 

8.

25167

MBA314

Summer Training Report & Presentation

0

0

0

4

Field Work

 

9

25613

MBP257

Industry Readiness

0

0

4

2

 

 

 

 

TOTAL CREDITS

29

 

 

S.

No.

 

Paper ID

 

Course Code

 

Courses

Teaching Load

 

Credits

Core/Elective Pre- Requisite/

Co Requisite

Type of Course14:

  1. CC
  2. AECC
  3. SEC
  4. DISCIPLINE SPECIFIC COURSE

L

T

P

THEORY COURSES

2

 

 

DISCIPLINE SPECIFIC COURSE-7

3

0

0

3

Elective

DISCIPLINE

SPECIFIC COURSE

3

 

 

DISCIPLINE SPECIFIC COURSE-8

3

0

0

3

Elective

DISCIPLINE SPECIFIC COURSE

4

 

 

DISCIPLINE SPECIFIC COURSE-9

3

0

0

3

Elective

DISCIPLINE SPECIFIC

COURSE

5

 

 

DISCIPLINE SPECIFIC COURSE-10

3

0

0

3

Elective

DISCIPLINE

 

 

 

DISCIPLINE SPECIFIC COURSE-11

3

0

0

3

Elective

DISCIPLINE SPECIFIC

COURSE

 

 

 

DISCIPLINE SPECIFIC COURSE-12

3

0

0

3

Elective

DISCIPLINE SPECIFIC

COURSE

 

 

 

 

 

 

 

 

 

SPECIFIC COURSE

PRACTICAL/ VIVA VOCE/ JURY

 

 

 

 

RBL004

RBL-4 (Dissertation 2)

0

0

4

2

 

 

 

 

TOTAL CREDITS

20

 

 

Eligibility Criteria
For National Students
  • Graduation with minimum 50% marks.
  • Proficiency in English communication.
  • SUAT (Online Test)

OR

  • MAT with 75% percentile or above score.

OR

  • CAT/XAT with 65% percentile or above score followed by Group Discussion & Personal Interview.
For International Students The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.
Career path you can choose after the course
  • Marketing Managers
  • Sales Managers
  • Advertising Professionals
  • Marketing analyst
  • Product Manager
  • Relationship Manager

Students of this programme are placed in companies with an average annual package of 3.52 LPA to 9.60 LPA.

Take the next step towards a career in management.

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