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MA (Journalism & Mass Communication)

MA (Journalism & Mass Communication)

Sharda School of Media, Film and Entertainment (SMFE)

  • Programme Code

    SDM0105

  • Level

    Post Graduate

  • Duration

    2 Years

About the Programme

Masters of Arts in Journalism and Mass Communication is a two-year program exclusively designed to prepare students for continuously evolving media & communication industry. The program outline has a perfect blend of the theoretical & knowledge through practical exposure to the students. Students are encouraged to prepare portfolios short films and research projects as their assignments. Classroom & outdoor exercises are done to enhance their media communication skills. Regular Industrial interactions & news channels visits are planned to provide hands-on training/experience to the student. The program comprises of the concepts of news the role of journalism in society history of journalism skills in identifying the latest news and also covers political and social issues of the society.
After completion of the programme students can decide to pursue higher studies like PhD and M.Phil in Mass Communication & Journalism. They can also opt for UGC-NET or JRF.

Programme Educational Objectives (PEO)

  • PEO1:  Nurturing creative personnel by polishing their Social and Entrepreneurial skills relating to Journalism, Media and Entertainment industry.
  • PEO2:  Create expert workforce in Broadcast Media (TV/Radio) industry.
  • PEO3:  Create skilled professionals in Print Media/Online Media Industry.
  • PEO4:  Create skilled professionals in Advertising, Events, Public Relations, Corporate Communication and related industries.
  • PEO5:  Create expert workforce to serve as highly skilled professionals in Multimedia and Audio-Visual Communication fields.
  • PEO6:  Prepare competent resource persons with expertise in Development Communication, Media Education, Communication Research and related fields.

Program Outcomes (PO’s)

  • PO1:  Domain Knowledge in Mass Communication: Apply the knowledge of Broadcast, Print, Digital, Advertising, Journalism, Communication Research, and other disciplines of Mass Communication.
  • PO2: Communication Skills: Exhibit high levels of verbal and non-verbal forms of communication skills within corporate and social working environments.
  • PO3:  Innovation & Modern Tool Usage: Demonstrate skilled usage of modern tools and techniques to effectively communicate with masses.
  • PO4:  Problem Solving Skills: Identity, formulate, research, and analyze the literature and problems and reach logical solutions and conclusions to solve live problems and challenges.
  • PO5:  Values, Ethics & Contribution to Society: Understand the importance of Values and Ethics in the field of Journalism and Mass Communication and the morals of serving the society and community for sustainable development.
  • PO6:    Leadership, Management, and Entrepreneurial Traits: Display Team spirit and Inculcate Leadership Traits to contribute individually as well as in a team or group of media professionals.

This course is for individuals who...

Have an inquisitive mind will-power an aptitude for presenting information in an accurate concise and effective manner along with the ability to organise their thoughts and easily express themselves both orally and in writing.
 

Students who are looking for...

A future as feature film directors documentary filmmakers television producers PROs advertising creative heads along with the ability to accept criticism and make contributions to the community.
 

Course Fee
For National Students
1st Year 164800 2nd Year 169744
For International Students
Fee Per Semester Fee Per Year
NA 3400**
Programme Structure

S.

No.

Subject Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co Requisite

 

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

THEORY SUBJECTS

1

MMJ101

Communication Process, Models and Theories

4

0

0

4

Core

CC

2

MMJ102

Social Study in Media and Contemporary Issues

4

0

0

4

Elective

DSE

3

MMJ103

Introduction to Communication and Media Research

3

3

0

6

Core

CC

Practical/Viva-Voce/Jury

4

MMJ105

Soft Skills and Personality Development

0

1

2

2

Core

CC

5

MMJ106

Photography and Visual Communication

0

1

2

2

Elective

DSE

MMJ107

Television News and Programme   Production

6

 

Open Elective (To be Chosen by Student)

0

4

0

4

Minor Elective

AECC

7

RBL001

Research Based Learning I

0

0

4

0

Co-Requisite

AECC

8

VOF101

Script Writing

0

2

2

3

Co Requisite

 

SEC

TOTAL CREDITS

25

 

 

S.

No.

Subject Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co Requisite

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

THEORY SUBJECTS

 

1

MMJ111

Development Communication

4

0

  0

4

Core

CC

2

MMC192

Social Media and Mobile Journalism

3

  1

  0

4

Elective

DSE

3

MMC194

Advertising: Concepts, Principles & Practices

4

  0

4

Core

CC

Practical/Viva-Voce/Jury

4

MMJ116

Message Design for Development communication

0

1

2

2

Core

CC

5

MMJ114

Radio News and Programme   Production

0

1

2

2

Elective

 

DSE

6

MMJ115

Multimedia and Data Journalism

7

MMJ112

Event Management

  1

2

2

Core

CC

8

VOF104

Writing and Anchoring for Radio, TV, and Digital Media

0

2

2

3

Co-Requisite

SEC

9

RBL002

Research-Based Learning 2

0

0

4

0

Co-Requisite

AECC

10

CCU108

Community Connect

0

0

4

0

Co-Requisite

AECC

11

VAF001

The Art of Creative Writing & Storytelling

0

0

0

0

Co-Requisite/Elective

 

 

AECC

VAF002

Dramatic Art and Theatre

VAF003

Creative Art and Drawing

VAF004

Music and Dance Therapy

TOTAL CREDITS                                                                                                                                                                                                                                                         21

 

 

S.

No.

Subject Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co Requisite

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

THEORY SUBJECTS

 

1

MMJ201

Entrepreneurship & Business Communication

3

6

Core

CC

2

MCJ211

Public Relations and Corporate Communication

4

0

4

Elective

DSE

3

MMJ202

Media Management and Economics

  3

3

0

6

Core

CC

Practical 

 

5

MMJ203

Corporate Communication Lab

0

1

2

2

Elective

 

DSE

 

6

MMJ204

Integrated Marketing Communication

 

 

 

 

 

 

 

7

VOF202

Smartphone Film Making I

0

1

4

3

Co-Requisite

SEC

 

8

RBL003

Research-Based Learning 3

0

0

4

2

Co-Requisite

AECC

 

9

INC001

Industry Connect I

0

0

4

0

Co-Requisite

AECC

 

10

TBD

Open Elective (To be Chosen by Student)

0

4

0

4

Minor Elective

AECC

 

11

VAF005

Professional Ethics in Communication Industry

0

0

0

0

Co-Requisite

AECC

 

 

TOTAL CREDITS

27

 

 

 

 

S.

No.

Subject Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co Requisite

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

 

L

T

P

 

Theory

1

MMJ206

Media Law and Ethics

4

0

  0

4

Core

CC

 

2

MMJ207

Film Analysis and Appreciation

3

3

  0

6

Core

CC

 

3

MCJ209

Media and Communication Research

4

0

0

4

Elective

DSE

 

Practical/Viva-Voce/Jury

4

BCJ 110

Case Studies – Media Trial

0

1

2

2

Core

CC

 

5

MMJ113

Newspaper: Layout, Design and Production

0

1

2

2

Elective

DSE

 

6

MMJ210

Research Dissertation

 

7

RBL004

Research-Based Learning IV

0

0

4

2

Co Requisite

 

AECC

 

8

VOF204

Smartphone Film Making II

0

2

2

3

Co Requisite

SEC

 

 

TOTAL CREDITS

23

 

 

 
Eligibility Criteria
For National Students
  • Graduation in any discipline with minimum 50% marks.
  • Creative Personality.
  • Proficiency in English Communication.
For International Students The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.
Career path you can choose after the course
  • Art Director                                                                          
  • Correspondent
  • Fashion Photographer
  • Cartoonist
  • Feature Writer
  • Production Worker
  • Columnist
  • Film Director
  • Journalist
  • News Analyst
  • Public Relations Officer
  • Radio Jockey
  • Screenwriter
  • Radio Producers
  • Anchors
  • TV Broadcasters
  • TV Producers
  • Digital Media Professionals
  • Video Editor

Students of this programme are placed in companies with an average annual package of 3.20 LPA to 6.00 LPA

Take the next step towards a career in mass communication.

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