Admissions Closed for Academic Session 2024-25
Fee Payment (EMI)

BA (Journalism & Mass Communication)

BA (Journalism & Mass Communication)

Sharda School of Media, Film and Entertainment (SMFE)

  • Programme Code

    SMF0120

  • Level

    Graduate

  • Duration

    3 Years

About the Programme

B.A. Journalism & Mass Communication is a three-year undergraduate programme exclusively designed to prepare students for the continuously evolving media & communication industry. The programme outline is prepared to offer a perfect blend of theoretical knowledge and practical exposure to the students through subjects like reporting, editing, radio communication, creative writing, etc.

Throughout this programme, students are encouraged to prepare portfolios, short films and research projects in the form of assignments. Classroom and outdoor activities are conducted to enhance students’ media communication skills. Regular industrial interactions and news channel visits are planned to provide hands-on training/experience to the students. Extraordinary efforts are taken to improve speech & personality development of the students.

After completion of the programme, students can decide on continuing their academic education and opt for a master’s degree programme in journalism and mass communication.

Programme Educational Objectives (PEO)

  • PEO1: Demonstrate Professional, Social and Entrepreneurial skills related to Journalism, Media and Entertainment industry.
  • PEO2:  Support the Communication & Entertainment industry as competent, trained and qualified workforce. 
  • PEO3:  Prove themselves as competent, trained and qualified journalist in the Print, Broadcast & Digital Media Industry.
  • PEO4:  Mark a difference in the Advertising, Events, Public Relations, Corporate Communication and related industries as competent, trained and qualified journalist.

Program Outcomes (PO’s)

  • PO1: Domain Knowledge in Mass Communication: Apply the knowledge of Broadcast, Print, Digital, Advertising, Journalism, Communication Research, and other disciplines of Mass Communication.
  • PO2: Communication Skills: Exhibit high levels of verbal and non-verbal forms of communication skills within corporate and social working environments.
  • PO3: Modern Tool Usage: Demonstrate skilled usage of modern tools and techniques to effectively communicate with masses.
  • PO4: Problem Solving Skills: Show a sense of inquiry and investigation for raising relevant and contemporary problems, synthesizing and articulating them to solve live problems and challenges.   
  • PO5: Values, Ethics & Contribution to Society: Understand the importance of Values and Ethics in the field of Journalism and Mass Communication and the morals of serving the society and community for sustainable development.
  • PO6: Leadership, Management and Entrepreneurial Traits: Display Team spirit and Inculcate Leadership Traits to contribute individually as well as in a team or group of media professionals.
  • PO7: Innovation and Research Related Skills: Identify, formulate, research, and analyze the literature and problems and reach logical and innovative solutions and conclusions.
  • PO8: Lifelong Learning: Develop into lifelong learner and consistently updating with current knowledge, skills and technologies. 

Programme Specific Outcomes( PSO's)       

  • PSO1: Expertise in the field of Broadcast, Print, Electronic and Digital Journalism 
  • PSO2: Applied proficiency in the disciplines related to Mass Communication

This course is for individuals who...

have deep interest and aptitude for investigation and reporting of latest happenings, issues, trends and stories around the world through various mediums like newspapers, magazines, television, internet, etc.

Students who are looking for...

a challenging career in Journalism & Mass Communication field where they can fully utilise their analytical and creative skills must opt for this programme.

Course Fee
For National Students
1st Year 175000 2nd Year 180250 3rd Year 185658
For International Students
Fee Per Semester Fee Per Year
NA 3400**
Programme Structure

S.NO

Subject Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co Requisite

 

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

THEORY

 

1

BMM101

Introduction to New Media

3

0

0

3

Core

CC

2

BMM102

Introduction to Mass Communication

3

0

0

3

Core

CC

JURY

3

BMM103

Art of Digital Story Telling

0

2

4

4

Co-Requisite

AECC

4

BMM104

Data Journalism & Technologies

0

2

4

4

Core

AECC

5

BMM105

Communication Skills

0

1

2

2

Core

AECC

6

BMM106

Principles of Photography

0

2

4

4

Co-Requisite

SEC

TOTAL CREDITS

20

 

 

 
 

[1] CC: Core Course, AECC: Ability Enhancement Compulsory Courses, SEC: Skill Enhancement Courses, DSE: Discipline Specific Courses

S.

No.

Subject Code

Subjects

Teaching Load

Credits

Core/Elective

Pre-Requisite/

Co Requisite

 

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

LL

T

P

THEORY

1

BMM107

Media Laws & Ethics

3

0

0

3

Core

CC

2

BMM108

Organizational Set up of News Channel

2

1

0

3

Core

CC

JURY

3

BMM109

Art of Writing & Editing

0

1

4

3

Co-Requisite

AECC

4

BMM110

Writing For TV News Programmes and Digital Platforms

0

2

4

4

Core

AECC

5

BMM111

News Gathering & Reporting

0

1

6

4

Core

CC

6

BMM112

Introduction to Animation and Graphics

0

1

4

3

Co-Requisite

AECC

TOTAL CREDITS

20

 

 

SS.No

Subject Code

Subjects

Teaching Load

 

Credits

Core/Elective Pre-Requisite/ Co Requisite

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

    P

THEORY

 

1

BMM201

Principals of Digital Marketing

2

1

            0

3

Core

CC

JURY

2

BMM202

Convergence Concept: Types of Digital Media

0

1

4

3

Core

DSE

3

BMM203

Digital Video Production and Monetization

0

1

4

3

Core

DSE

4

BMM204

Advance Animation and Graphics

0

1

4

3

Core

DSE

5

BMM205

Anchoring & News Presentation

0

2

4

4

Co-Requisite

SEC

6

BMM206

News Room Set Up

0

2

4

4

Co-Requisite

AECC

TOTAL CREDITS

  20

 

S.No

Subject Code

Subjects

Teaching Load

 

Credits

Core/Elective Pre-Requisite/ Co Requisite

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

THEORY

 

1

BMM207

Applied Research

3

0

0

3

Core

CC

2

BMM208

Multimedia and Data Journalism

2

1

0

3

Core

CC

JURY

3

BMM209

Fact Checking and Verification

0

2

4

4

Core

DSE

4

BMM210

Elements of Media -Input & Output functions

0

1

4

3

Core

DSE

5

BMM211

Entrepreneurship & Start- Ups

0

1

2

2

CO-Requisite

AECC

6

BMM212

Blogging and Vlogging

0

1

4

3

Co-Requisite

SEC

7

CCU

Community Connect

0

2

0

2

Co-Requisite

AECC

TOTAL CREDIT

          20

 

S.No

Subject Code

Subjects

Teaching Load

 

Credits

Core/Elective Pre-Requisite/ Co Requisite

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

JURY

1

BMM214

OJT with specializations:

Anchoring/ Input & Output desk/ Digital platforms/ Camera Handling for news/ Video Editing/ Content Writing

0

88

14

15

Core

DSE

5

BMM215

Dissertation

00

1

8

5

Core

DSE

TOTAL CREDITS

20

 

S.No

Subject Code

Subjects

Teaching Load

 

Credits

Core/Elective

Pre-Requisite/

Co Requisite

Type of Course:

  1. CC
  2. AECC
  3. SEC
  4. DSE

L

T

P

JURY

1

BMM216

 

OJT with specializations:

Anchoring/ Input & Output desk/ Digital platforms/ Camera Handling for news/ Video Editing/ Content Writing

0

10

20

20

Core

DSE

TOTAL CREDITS

20

 

Eligibility Criteria
For National Students
  • Sr. Secondary (10+2) with minimum 50% marks. Proficiency in English Communication.
For International Students The eligibility criterion for all programs for international applicants is minimum 50% in the qualifying examination and having studied the pre-requisite subjects for admission in to the desired program.
Career path you can choose after the course
  • Radio Jockeys
  • Radio Producers
  • Anchors
  • TV Broadcasters
  • TV Producers
  • Filmmakers
  • Field / Desk Reporters
  • Copy Editors
  • Creative/Script Writers
  • Advertising Executives
  • PR/Corporate Communication Professionals
  • Digital Media Professionals
  • News reporter
  • Media researcher
  • Magazine writer
  • Photojournalist
  • Public relations specialist
  • Columnist
  • Fashion Photographer
  • Illustrator
  • News Analyst
  • Video jockey

Students of this programme are placed in companies with an average annual package of 3.20 LPA to 6.00 LPA

Take the next step towards a career in mass communication.

Apply Now